LOS ANGELES — The CW's "Farmer Wants a Wife" has been a solid country cousin to network's other hits such as "Gossip Girl" and "America's Next Top Model."
The reality dating show has posted close to 2.2 million new-episode viewers for the season so far, according to Nielsen Media Research. "Gossip Girls" averaged nearly 2.6 new-episode viewers, and "America's Next Top Model" averaged up to 4.8 million viewers this season.
"Farmer," about Missouri farmer Matt Neustadt's quest for a bride, has outdrawn other, hipper former occupants of its 9 p.m. Wednesday slot on the CW, including "Pussycat Dolls Present" and "Beauty & the Geek," in both total viewers and the advertiser-coveted 18-to-49 demographic.
"Farmer" continues with new episodes until the June 25 finale, and maybe an engagement ring.
The format has an international track record. Versions have aired in the United Kingdom, France, Finland and elsewhere with respectable or better ratings.
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